Introduction 3m 5s
Welcome 2m 42s
Exercise files 23s
1. Defining the Parameters of the Job 9m 59s
Meeting the client 5m 0s
What information to include 1m 54s
Choosing your tools 3m 5s
2. Type-Only Logos 29m 34s
Choosing the right typeface for the message 3m 52s
Exploring type variables 7m 43s
Changing one thing 11m 39s
Tracing hand-drawn type 6m 20s
3. Type Treatments 46m 57s
Exploring type treatments 35s
Using transparency 11m 56s
Outlining type 10m 39s
Creating type around a circle 7m 41s
Using company initials to create a monogram 11m 57s
Warping type 4m 9s
4. Designing a Logo Symbol 1h 6m
Designing a logo symbol 1m 10s
Working with lines 8m 46s
Designing with rectangles 4m 13s
Designing with circles and ellipses 7m 15s
Designing with polygons and stars 6m 39s
Working with abstract imagery 8m 30s
Working with representational imagery 18m 10s
Working with clip art 3m 45s
Using negative space effectively 5m 33s
Considering trends 2m 2s
5. Selecting and Preparing the Finished Logo 21m 58s
Presenting ideas to the client 4m 23s
Fine-tuning the selected design 9m 31s
Preparing print files 1m 59s
Preparing web files 2m 24s
Drawing up usage guidelines 3m 41s
Conclusion 18s
Goodbye 18s